About Us
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Road traffic accidents (RTAs) and associated injuries are a major public health problem in India. Timely emergency pre-hospital care and subsequent transportation of accident victims to hospital may help reduce the accident and injury outcomes. Evidence suggests that RTA victims stand a greater chance of survival if attended to and cared for in a timely manner.
Man behind the wheel plays an important role in most of the crashes. Usually crashes occurs either due to carelessness of driver or due to lack of road safety awareness of the road user. Hence, road safety education is as essential as any other basic skills of survival.
President
Prof. V. D. Sinha
Secretary
Dr. Amit Chakrabarty
Associates
Our Associates
Building A Culture of Road Safety for Every Life
Objective
- Training
- Education
- Awareness
- Policy Framework Design
- Advocacy
Our Mission & Vision
To be a torch bearer and a change agent to minimize road crash fatalities by sensitizing the society at large and to develop safe and sustainable road culture in the state.
Transforming Infrastructure
Poor road design, engineering, and maintenance – including inadequate road safety furniture and missing facilities for vulnerable road users such as pedestrians – contribute to crashes.
Changing Driver Behaviour
Inadequate driver training results in behaviours such as speeding, neglecting safety precautions like seatbelts and helmets, and poor fatigue management – which in turn cause crashes and serious injuries.
Bolstering Regulations
Inconsistent enforcement, a fractured licensing system, and outdated vehicle standards exacerbate the problem.
Strengthening Trauma Care
Lack of framework for trauma care, leading to delays in reaching crash victims and inadequate medical care, reduce survival chances.
IEC Material
IEC Material
01.
Students
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IMPACT THUS FAR
A Journey of Progress: How Our Road Safety Initiative Is Making a Difference
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Youth
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Police
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Teacher
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Defence Forces
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06.
Drivers
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Get in Touch
Your brief information
Client Feedback (4.8/out of 200)
Collaborating with Rise Up has strengthened our outreach efforts. Their dedication to road safety is unmatched, and their campaigns reach people in ways enforcement alone never could.
Rise Up’s school programs have truly made a difference. Our students now understand road safety not just as a subject, but as a part of everyday life. The skits and interactive sessions made learning fun and memorable.
I never used to wear a helmet, thinking short distances were safe. After attending a Rise Up street session and receiving a free helmet, I’ve never ridden without it. I now ask my passengers to wear one too.
Insights
